Creating the new branding and label for a real, authentic dutch spirit.Working really close with the founders to build the strategy of the brand for the future. For now it's jenever... For the future they dream of creating other delicate spirits... just as pure and authentic.
Looking foreward to take that journey with them.
Creating a brand and labeldesigns for a range of 9 wines specialy selected bij Dirk.
Most interesting was getting to understand the position of the brand.
Working for designagency REGGS in Amsterdam
Working for this precious dutch brand for 17 years means understanding the position and expantion troughout the years. So you develop a purple heart and you take very good care of it.
Working for designagency REGGS in Amsterdam
The biological tea range for the pyramid bags, the tea range for the envelop bags and an organic coffee range of 5 different flavours. The ranges had to be suited for Simon’s stores but also for all other retail channels.
Working for designagency REGGS in Amsterdam.
A positioning concept for delicious chocolates. How do you create a really Dutch recognisable appealing packaging for tourists visiting our lovely country.
Working for designagency REGGS in Amsterdam
For several years I developed a lot of high quality ranges for Kruidvat's own label. Which was wonderfull and interesting because of the broad range of customers they serve.
Working for designagency REGGS in Amsterdam
